Aug 20 2017

How to Improve Your Search Engine Ranking on Google

Posted by Isiwal Techonogies

,When I first started as a webmaster, there were numerous search engines around. Nowadays, though, we are, for the most part, left with only Google and Bing, with Google providing the majority of visitors to most websites, including This article provides some tips on how you can improve the position of your site in the search engine results on Google.

Improving Your Site's Placement on Google's Search Engine Results

Google positions a page as indicated by a substantial number of components. Precisely what these variables are is obviously a competitive advantage, despite the fact that there are number of understood things that add to the positioning of a page.

1.Links Pointing to Your Website

One of the variables that add to a site page being viewed as "essential" is the quantity of connections indicating that page. For instance, if your page has 100 quality connections prompting it, it will be positioned higher (in Google's estimation) than one that exclusive has 20.
However, what are "quality" connections"? These are joins from other prominent pages, that is, pages that have, themselves, numerous (quality) joins indicating them. (Better believe it, I know. My definition is round. Also, it's conceivable that the web index has different variables that decide the nature of a connection.)
Anyway, by and large, since Google positions your pages as indicated by the quantity of connections pointing at your page, your site will improve the situation on the off chance that it has more connections indicating it.

2. Your Title Tag

Google appears to offer weight to the title of your page. By title, I mean the content that is sandwiched between the HTML labels in the area of your website page. In the event that you utilize a Web manager that naturally embeds a title like "New Document", make sure to transform it to some important content with your watchwords inside to receive the reward of this element. Something else, your site will just element in the indexed lists when somebody searches for "New Document".
Note: by "catchphrases", I mean the words individuals will utilize while scanning for your site. For instance, if your site offers bikes, at that point one catchphrase for it would be "bikes", since that is the word you'd anticipate that individuals will utilize while hunting down bikes.

3. Your Page Must Have the Words You Think People Will Search For

Besides the title tag, if you want your website to feature in Google's results when someone searches for a set of words, say "Widget X", those words must actually occur on your page. Think about it from the point of view of a search engine. If you don't put the words "Widget X" somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you're going to compete with other sites who have specifically placed those words on their site.

4. Keyword-laden Links

According to a paper published by one of Google's founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text "Cheap Shoe Store" pointing at your page will cause Google to think that your page is relevant when someone searches for "cheap shoe store". However, my recommendation is that if you think a particular set of words is relevant to your site, don't rely on some random site on the Internet to link to you with those words. Put them directly on your page.

Other Google Tips

1.Use a Search Engine Site Map

In spite of the fact that not entirely essential, on the off chance that you find that Google (or Bing, so far as that is concerned) is not ready to find a few pages on your site, make a site outline. I don't mean the sort of client site delineate you see on (which is fundamentally implied for individuals), yet a site outline is extraordinarily intended for web search tools. While such a site outline not ensure that Google will record and rundown each page, it will at any rate enable it to find those missing pages if your site configuration is with the end goal that it has blocked the web index from discovering them some time recently.

2. Check Your Robots.txt File

Like all respectable search engines, Google will read and obey a special text file on your website called the "robots.txt" file. You can control where search engines are allowed to go with this file. A corollary of this is that you can also inadvertantly block the search engine from going to certain parts of your site. It's generally a good idea to create a robots.txt file for your website, even if it's an empty file with zero bytes (which means that search engines are allowed to index everything on your site).ers and Google.

3.6ALT text on Images

If you have been placing images on your website without bothering to place ALT text, now is a good time to add them. An "ALT text" (or alternate text) is just a way of putting a brief description (using words) of what your picture shows. They are needed by the software used by the blind so that they know what's in the picture. Since all search engines, including Google, are essentially blind, relying on words, they also need the ALT text. The description you give in the ALT text is treated like the words occurring on your web page, although I don't know if they are regarded as being of equal importance.

4.Be Careful Whom You Hire

Google's utilization of connections to rank a site has no less than 2 reactions on the Internet. Right off the bat, individuals looking to rank higher have drawn in organizations to outfit them with zillions of connections. Those organizations probably set up an entire group of locales for the sole reason for connecting to their customers. Furthermore, as a reaction to this, the Google software engineers have struck back (and keep on doing so) by ruining joins from such "connection systems" and in addition punishing the locales that compensation them for the administration.
It's obviously conceivable to cross paths with this regardless of the possibility that you have no aim of purchasing joins. For instance, on the off chance that you are not cautious, and have drawn in a site design improvement ("SEO") organization to enhance your site's execution on Google, and they utilize a connection arrange, your site may inadvertantly get got in the crossfire of this progressing war between the connection systems and Google.

5. The META Keywords Tag is Ignored

The Google web search tool disregards the META catchphrases tag, and has constantly done as such. On the off chance that you have gotten spam from some wannabe site design improvement "authority" disclosing to you that you have to add this to your site, mull over procuring him/her, since this suggestion as of now gives you a trace of the degree of his/her insight.

6.Dynamic Pages and Google

Like all modern search engines (yeah, all 2 of them), Google is able to index dynamically generated pages, so long as a link to those pages exists somewhere. For example, a page like "" can be indexed by Google, so you don't really need to rewrite your URLs if you can't be bothered.
If you have a dynamically generated page that you think should be indexed, just make sure you put a link to it somewhere on your site. This applies to all web pages that you want indexed anyway, so even if you don't understand what I mean by "dynamic page", it doesn't matter. Make sure that all the pages of your site can be found through at least one link on your site. If they are not linked to from somewhere, no one will be able to find it, neither Google nor your visitors (unless they are psychic).

7. Disabling the Caching of Your Page Will Not Affect Your Page Rank

In ancient history, it was claimed that Google would penalise pages that forbade it from caching their pages. As you know, the Google search engine caches the pages it indexes unless otherwise instructed. To avoid problems with people who dislike this, they allow sites to instruct Google not to cache those pages.
Google have ("has" in US English) apparently publicly denied that disabling caching would affect the page's ranking in any way. I tend to believe their claim.

8.Don't Waste Your Time With The Google Toolbar's Page Rank

In prehistoric times, you could add something known as the Google Toolbar to your web browser, and get something known as the "Page Rank" shown for any site you visit. In those days, the "Page Rank" would give you an idea of how important Google thought your site was.
Nowadays, the Page Rank is only one of apparently zillions of factors used by Google in ranking a website. They also discourage people from focusing on the Page Rank, and as a result, do not actually update the rank displayed on the toolbar in a timely fashion. (That is, the rank shown is often many months out of date.) In fact, I'm not sure if the page rank is even shown on the toolbar anymore.



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